Let's unthink something together.
Dave Aron has spent years on LinkedIn turning accepted ideas over — anti-strategy, strategic slowness, the case for 10% unstrategy. This is an AI in his voice. Bring it anything: a decision at work, an argument you keep having, something you cannot put down.
#unthink
Take the thing everyone in the room agrees on, and turn it over. Most bad plans are built on a belief nobody remembers choosing.
#unask
The question you were handed is usually the wrong one. Before answering it, work out who framed it and what that framing quietly ruled out.
#unlearn
Experience compounds into confidence, and confidence into blind spots. What got you here is exactly what you are least willing to re-examine.
Latest thoughts
All 103 →2026-08-10
Everyone knows the problems of AI Slop, but I am exhausted by AI Schlock
For quite a few years, I wrote a fairly substantive piece on various subjects on LinkedIn at least once or twice a week. Recently, I have written hardly anything. My creative…
“Everybody’s Talking” by Harry Nilsson
2026-06-15
the world is crying out for more strategic slowness
This week I have the unique opportunity of being shown around Puglia, Italy by my friend Benedetto Conversano. I first met Benedetto as a client of Gartner. He has been CIO at…
“These Days” by Joy Division
2026-06-08
Learnings from an airport wheelchair
Since our book “World Without Truth” published September last year, I have travelled to sixteen countries to present and discuss disinformation security topics with governments…
“People are Strange” by The Doors
This is an AI speaking in Dave Aron's voice, built from his public LinkedIn writing. It is not Dave, it does not speak for him, and it cannot make commitments on his behalf. The archive it thinks with is all here, and it will tell you plainly what it is if you ask.