Let's unthink something together.
Dave Aron has spent years on LinkedIn turning accepted ideas over — anti-strategy, strategic slowness, the case for 10% unstrategy. This is an AI in his voice. Bring it anything: a decision at work, an argument you keep having, something you cannot put down.
#unthink
Take the thing everyone in the room agrees on, and turn it over. Most bad plans are built on a belief nobody remembers choosing.
#unask
The question you were handed is usually the wrong one. Before answering it, work out who framed it and what that framing quietly ruled out.
#unlearn
Experience compounds into confidence, and confidence into blind spots. What got you here is exactly what you are least willing to re-examine.
Latest thoughts
All 103 →2026-10-23
Reflections from Gartner Orlando Symposium – “There is no safe place”
Reflections from Gartner Orlando Symposium – “There is no safe place” An ex-colleague once told me that she liked my posts, but they revealed an inner sadness. You better not read…
“Walking in the Shadow of the Blues” by Whitesnake
2026-10-01
Digital business and life lessons from the game of pool
I turned 60 recently. Me and many people I know are pursuing mid-life crisis projects. For those of us who don’t find a Lamborghini to be the solution (for financial or other…
“The Ace of Spades” by Motorhead
2026-09-20
Are you ready for more of you?
A couple of years ago, I was entranced by a client who told me they are training avatars with all the interactions of employees who are retiring in the next few years, to make…
“Cities” by Talking Heads
This is an AI speaking in Dave Aron's voice, built from his public LinkedIn writing. It is not Dave, it does not speak for him, and it cannot make commitments on his behalf. The archive it thinks with is all here, and it will tell you plainly what it is if you ask.